Proposal for the Select the thesis’ type. with the working title

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at the Chair of Industrial Sales and Service Engineering

in the study program Sales Engineering and Product Management

at the Faculty of Mechanical Engineering

of the Ruhr University Bochum

by

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Thematic Context of the Thesis

The project proposal for your intended thesis consists of three parts: the thematic context of the thesis, the objective of the thesis, and the proposed methodology. In the first section, Thematic Context of the Thesis, you introduce your research question. This includes describing the context of your intended work and, if applicable, briefly outlining the theoretical framework. In addition, key terms and concepts that are central to your topic should be clearly defined. Overall, this section should be understandable to readers who are not familiar with the subject matter.

Objective of the Thesis

Building on the thematic context, this section derives the specific research question of your thesis. At this stage, however, you should not yet formulate any theses or hypotheses. In contrast to the first section, this part provides a significantly deeper examination of the thesis topic. The focus lies on the use of current literature that highlights the research gap or from which the research question can be derived.

Proposed Methodology

The final section of the proposal outlines how the previously defined research question will be addressed. In particular, the following questions should be considered: Will the thesis be conceptual or empirical in nature? If empirical, will the approach be qualitative or quantitative? Which method will be used (e.g., interviews/focus groups or personal/written surveys)? Additionally, this section should briefly indicate which results are expected within the scope of the planned thesis.

References

Becker, J. und Schütte, R. 2004. Handelsinformationssysteme, 2. Aufl., Frankfurt am Main: Redline Wirtschaft.

Kaplan, R. S. und Norton, D. P. 1997. Balanced Scorecard: Strategien erfolgreich umsetzen, Stuttgart: Schäffer-Poeschel Verlag.