- Ruhr-Universität Bochum
Christian Ahlfeld is a post-doctoral researcher and lecturer at the Chair of Industrial Sales and Service Engineering (ISSE) at the Faculty of Mechanical Engineering at the Ruhr-University Bochum. He studied “Sales Engineering and Product Management” at the Ruhr-University Bochum from 2005 to 2011 before he received his doctorate in 2017. His research interests include generative artificial intelligence, strategic decision-making, and digital transformation in small and medium-sized enterprises. He has published on artificial intelligence in B2B sales, digital maturity models for industrial sales processes, and innovation management competencies. His work focuses on how emerging technologies reshape managerial decision-making, knowledge processes, and organizational capabilities.
